15Center Neuromarketing Case Studies

Come here for neuromarketing case studies and white papers. We analyze behaviors of brands, beers, basketball players and much more under the neuroscience lens.

Corona Neuromarketing Case Study by 15Center: How Corona Uses The "Mimic Me" Strategy To Out-Brand Other Beers

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James Harden Rule and the Zeigarnik Effect

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Harley vs. Scion: How Brands Are Better At Marketing To Millennials

Find out how to “Know Your Customer” and up your storytelling game to better reach Millennials with this phenomenon. Learn how Harley Davidson has taken a hit and how Toyota’s Scion has banked this phenomenon.