The Neuromarketing Primer reveals the cognitive blueprint used to drive consumer behavior.
Walk away with new-found understanding of the neuroscience behind emotions, decision-making, senses, memory, social psychology, empathy, trust, and communication.
We explore how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.
Ultimately, the book is about YOU and the psychology behind why you behave the way you do.
Are you ready to see how deep the rabbit hole goes?
