Nov 10, 2018 | San Francisco, CA
Nov 10, 2018 | San Francisco, CA
This 8-hour seminar is ideal for business practitioners who are ready to apply neuroscience to their business roles. All you need is intellectual curiosity and a drive to push you career forward!
This transformative workshop provides a neuromarketing playbook for business practitioners.
The bootcamp introduces students to specific tools in the neuroscience kit and provides marketing applications for each one. Students will walk away with new-found understanding of the neuroscience behind emotions, decision-making, senses, memory, habits, social psychology, dopamine responses, empathy, trust, and persuasion. More importantly, students will learn how to apply these neuroscientific principles to the business of engagement.
The bootcamp consists of an extensive 8 hour workshop covering the following:
- Sensation, Perception, and Consciousness
- Experiential Marketing via Senses
- Triggers and Cues
- Subliminal Messaging, Observability & Priming
- Perception of Randomness
- Limbic Structures and Emotion
- Stress Response and Risk Aversion
- Dual Process Theory of Decision Making
- K Value - Marketing to Impulsivity
- Positive Emotions
- Psychological Pricing
- Explicit Memory
- Associations
- Dopamine and Reinforcement Learning
- Psychology of Religion, Brands, Loyalty, and Identity
- Mirror Neurons
- Social Neuroscience
- Empathy, Compassion, and Social Psychology
- Trust and Persuasion
- Gamification, and Social Currency
- Psychological Stickiness & Virality
