Course Summary

The extensive 40-hour bootcamp covers the following topics:

• Sensation, Perception, and Consciousness

• Experiential Marketing via Senses

• Triggers and Cues

• Subliminal Messaging, Observability & Priming

• Perception of Randomness

• Limbic Structures and Emotion

• Stress Response and Risk Aversion

• Dual Process Theory of Decision Making

• K Value - Marketing to Impulsivity

• Positive Emotions

• Psychological Pricing

• Explicit Memory

• Associations

• Dopamine and Reinforcement Learning

• Psychology of Religion, Brands, Loyalty, and Identity

• Mirror Neurons

• Social Neuroscience

• Empathy, Compassion, and Social Psychology

• Trust and Persuasion

• Gamification, and Social Currency

• Psychological Stickiness & Virality