Coming May 2020

The book will be published through BenBella Publishing, led by our super agent Lisa Gallagher. She has worked with Steven Levitt (Freakonomics), Neil Gaiman (American Gods, Anansi Boys), Molly Bloom (Molly’s Game, now a major motion picture directed by Aaron Sorkin, with Jessica Chastain and Idris Elba), among others.

THERE IS A REASON WHY WATCH ADS ALWAYS
SHOW 10:10

A neuroscientist and a marketer reveal the surprising reasons why we consume. From content to brands and products, technology has supercharged the human need for consumption. Through original and secondary research, Dr. Matt Johnson and Professor Prince Ghuman share the fascinating role neuroscience plays in our evolving consumer lives.

Our Promise

We will share the neuroscientific blueprint of habits, emotions, senses, social interactions, and decision-making and reveal how brands architect experiences to optimize for our psychology.

We promise to tell the story of the consuming human in a way only a neuroscientist and marketer can, providing a uniquely collaborative read on one of the most central topics in modern society.