Everyone Has a Blindspot

We live ours lives completely unaware of the biological blind spot located at ~15 degrees from the center of each eye. At 15Center, our mission is to combine neuroscience and marketing to uncover consumer blind spots and help brands better engage with their customers.

15Center is the brainchild of Matt Johnson PhD, an academic neuroscientist, and Prince Ghuman, a marketing professional. Now both business school professors, their collaborative mission is to provide business solutions using research-based neuroscientific principles.  

We take neuro-scientific concepts and apply them to business in a bootcamp setting. We consult, write, and speak.

Businesses are fundamentally human enterprises. Through collaborations, case studies, and primary research, we uncover the unexpected connections between neuroscience and business. Through our Neuromarketing Bootcamp, the goal is to equip organizations with a brain-based perspective of consumer science.

The neuroscientist is Matt Johnson and the marketer is Prince Ghuman. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University where his research focused on human learning and behavior.

Prince Ghuman is a career marketer, most recently held the dual roles of U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company.

Today, both Matt and Prince are authors of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, founders of the neuromarketing blog Pop Neuro, professors at Hult International Business School conducting research and teaching Neuromarketing, Consumer Science and Psychology, Behavioral Economics, Marketing, and Entrepreneurship, and instructors of the Neuromarketing Bootcamp.

We love collaboration in a wide variety of forms and we're always open to new ways of working with individuals and organizations.

If you have a new idea you’d like to discuss, drop us a line!